Despite what was arguably Bellator's biggest fight and biggest show of its sixth season, this past weekend's Bellator 66 event saw a ratings plunge.
The April 20 broadcast averaged just 109,000 MTV2 viewers, MMAjunkie.com (www.mmajunkie,com) today confirmed with industry sources. That's down 33 percent from the 163,000 viewers who tuned in for Bellator 65 a week prior.
It's also the third-worst figure in Bellator and MTV2's 32-event history.
Bellator 66 took place at Cleveland's I-X Center. In addition to MTV2, many websites, including MMAjunkie.com, also carried the prelims and main-card fights, which could have put a dent in the ratings figure.
Still, it's bad news for Bellator, which boasted a big headliner and rematch between Eddie Alvarez and Shinya Aoki at Bellator 65. The event, which saw Alvarez earn a first-round victory, also featured four tournament-semifinal fights in the middleweight and welterweight divisions, as well as a loaded preliminary card. Middleweight-tourney finalists Andreas Spang and Maiquel Falcao had a brief post-fight scuffle at the event, though even that dustup didn't help ratings.
Bellator 66 narrowly edged out Bellator 61, which drew 108,000 viewers earlier this season, and Bellator 53, which drew an all-time-low 103,000 viewers this past year during the fifth season.
The all-time Bellator-MTV2 ratings include:
Bellator 66 ratings: 109,000 viewers
Bellator 65 ratings: 163,000
Bellator 64 ratings: 175,000
Bellator 63 ratings: 140,000
Bellator 62 ratings: 175,000
Bellator 61 ratings: 108,000
Bellator 60 ratings: 169,000
Bellator 49-59 ratings (season five average): 186,000
Bellator 46-48 ratings (Summer Series average): 229,000
Bellator 35-45 ratings (season four average): 204,000
They need to put Bellator on a channel that everyone can get. I know I don't get MTV2. And I bet when they go to Spike, their viewer ratings should be a lot higher since Spike TV is offered on almost every basic cable channel lineup.