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Thread: Bellator 66 ratings: Viewership plunges to just 109,000 MTV2 viewers

  1. #1
    Ninjabro
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    Bellator 66 ratings: Viewership plunges to just 109,000 MTV2 viewers

    Despite what was arguably Bellator's biggest fight and biggest show of its sixth season, this past weekend's Bellator 66 event saw a ratings plunge.

    The April 20 broadcast averaged just 109,000 MTV2 viewers, MMAjunkie.com (www.mmajunkie,com) today confirmed with industry sources. That's down 33 percent from the 163,000 viewers who tuned in for Bellator 65 a week prior.

    It's also the third-worst figure in Bellator and MTV2's 32-event history.

    Bellator 66 took place at Cleveland's I-X Center. In addition to MTV2, many websites, including MMAjunkie.com, also carried the prelims and main-card fights, which could have put a dent in the ratings figure.

    Still, it's bad news for Bellator, which boasted a big headliner and rematch between Eddie Alvarez and Shinya Aoki at Bellator 65. The event, which saw Alvarez earn a first-round victory, also featured four tournament-semifinal fights in the middleweight and welterweight divisions, as well as a loaded preliminary card. Middleweight-tourney finalists Andreas Spang and Maiquel Falcao had a brief post-fight scuffle at the event, though even that dustup didn't help ratings.

    Bellator 66 narrowly edged out Bellator 61, which drew 108,000 viewers earlier this season, and Bellator 53, which drew an all-time-low 103,000 viewers this past year during the fifth season.

    The all-time Bellator-MTV2 ratings include:
    Bellator 66 ratings: 109,000 viewers
    Bellator 65 ratings: 163,000
    Bellator 64 ratings: 175,000
    Bellator 63 ratings: 140,000
    Bellator 62 ratings: 175,000
    Bellator 61 ratings: 108,000
    Bellator 60 ratings: 169,000
    Bellator 49-59 ratings (season five average): 186,000
    Bellator 46-48 ratings (Summer Series average): 229,000
    Bellator 35-45 ratings (season four average): 204,000

    http://mmajunkie.com/news/28409/bell...v2-viewers.mma

    They need to put Bellator on a channel that everyone can get. I know I don't get MTV2. And I bet when they go to Spike, their viewer ratings should be a lot higher since Spike TV is offered on almost every basic cable channel lineup.
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  2. #2
    One FC addiction champion
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    Yeah, thats too bad.

    Good show.

    I wonder how many were watching on Spiketv.com......I was because I dont get MTV2
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  3. #3
    Die Daywalker!!! Die!!!
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    Bellator 66 failed in the ratings dept because there was zero marketing push put behind it. I didn't even know Alvarez was fighting Aoki that soon until I read it on a news site. If the hardcore fans don't know... then you're in trouble...

  4. #4
    True, marketing and hype is extremely important.

  5. #5
    Army of Wand
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    As the weather gets nicer, expect those numbers to plummet even more. Maybe they'll get the message that MMA on a Friday nights is a bad idea.

  6. #6
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    Quote Originally Posted by Neo_Pop View Post
    As the weather gets nicer, expect those numbers to plummet even more. Maybe they'll get the message that MMA on a Friday nights is a bad idea.
    WEC used to have events Sundays or Wednesdays, it might be a better time slot.
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  7. #7
    John Fucking Zoidberg
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    Quote Originally Posted by Neo_Pop View Post
    Maybe they'll get the message that MMA on a Friday nights is a bad idea.
    ^this.


    and being that it was 4/20, it should have an asterisk next to the ratings list, god knows how many fans were snoring by the time that shit went live.


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