Do you think it is contrived at all to hype a fight? If so, did one or both fighters attempt to contrive it?
Also, if you do not think it was contrived, who do you think was in the wrong?
Normally I do not care about this sort of stuff, but I am hard pressed to think of two more douchey, full-of-themselves fighters than these two. And then there's Greg Jackson who just strikes me as a total sleezeball.